You can have a great idea, a beautiful graphic, and the perfect playlist, and still watch six people RSVP.

I've been there too. I once planned an event and nobody came. Not one person. Even my mom had a conflict.

That's when I started paying attention to what actually fills a room. It wasn't ads, I've spent less than $100 on them in nine years. It was knowing exactly who I was talking to, showing up as myself, and inviting her personally.

My first market had 12 vendors and about 50 people. Six months later, almost 400 people walked through the door. Same city, same me. The only thing that changed was the community I had built around me.

Since then, I've hosted sold out events, both in person and online. This October, for the first time, I'm sitting down to teach exactly how.